STARLIFE EDUCATES RADIO HOUSES IN OBUASI ON HEARTS PARTNERSHIP

The much rumored partnership between Accra Hearts of Oak and StarLife Assurance was successfully launched on September 8, 2020. This increased the 2000 CAF Champions League winners existing partners to 10.

As part of the partnership deal with Hearts of Oak, StarLife also handed over a 47-seater Hyundai bus to the club for use on their travels at the launch. StarLife accrued 256m cedis from premiums in 2019.

Mr. Richmond Grant (right)

StarLife also announced the Phobia Assure package, a comprehensive life insurance policy designed and created in conjunction with Hearts fans for Phobia fans and beyond.

As part of increasing the partnership's comprehension to the media and the general public at large, StarLife has embarked on an engagement with media houses.

Head of Group Business, Richmond Grant engaged the media houses in Obuasi on 10th September as part of the education tour. 

In his presentation, Mr. Grant explained that identified challenges such as financial instability in local clubs lead to the invention of this novel partnership. He added that this was a partnership and not a sponsorship thus the need for all Phobian fans to patronize the Phobia Assure packages.

Speaking exclusively to our outfit prior to the conference held at the Starlife Assurance Office in Obuasi, Mr. Grant advised all football well wishers to patronize the product. He also spoke about the duration of the deal.

"I urge all supporters of Hearts of Oak and every football fan who wants to see the growth of football in this country to patronize the product."

"Well it's an initial 5 year deal which is renewable and looking at the products being sold, the minimum maturity is four years. The products are all long-term products so we believe that once we all work well it can go beyond the initial agreed years."

He added that Hearts of Oak will gain a part of the premium on every purchase of a product. He also made it known that the players of the club can buy the products individually whilst discussions are on-going with the club for a group package.

"The club will also earn money from every single insurance package. So as long as you maintain to pay your premium, the club benefits financially because a percentage of the premium goes to Hearts to aid the mobilization of funds for their success."

"These are individual products. The players themselves, we are encouraging them because they are aware of bad precedents. Stories of most our players who are retired should be the drive. We will encourage them to also get their families on board. The products are extended to other players not only those who play for Hearts of Oak."

With the new Phobia Assure, Phobians can sign up to policies such as the Phobia Child Education Plan, Phobia WealthMaster Plan, Phobia Ultimate Protection Plan and the Phobia HomeCall Plan. 

By: Kwasi Gyamfi Din-Chin